Facebook has appealed to teenagers and young adults all over the world for several years now. There has been little room for business integration in the past, but the latest site updates will change everything.
Businesses now have the opportunity to take their identity all over Facebook. Whereas before they could only comment on and author their own page – they are now free to operate with much the same freedom as personal profiles. Leaving comments and “liking” things allows companies a new way to interact with their users in a way that hasn’t been possible before. Every time you leave a comment or interact on a page, a link back to your business profile will be created. It’s easy to see how the possibilities here are endless.
Business owners can now be pinpointed easily as they can opt to have their personal profiles displayed on the page of their business. Could we be looking at a new way of speaking to customer services? Why would we bother spending hours typing an email when we could just go on Facebook and talk to someone instantly? It’s a possibility.
So the key here so far is interaction – users want interaction, and Facebook is now providing a platform for companies to interact with users. The ways in which businesses can opt to best take advantage of these new pages on Facebook are infinite – the most obvious being a simple promotion or offer promoted in a status.
The live feeds mean that status would be displayed to many users – giving Facebook back some ground previously lost to Twitter. Status updates alone aren’t going to sell products though, so it’s important companies who are devoting great chunks of marketing budgets to social media recognize that interaction is what the consumer wants.
The new photo preview field on the top of business profiles will allow companies to upload and showcase their products – without requiring a user to click on them. It’ll no doubt keep armies of Photoshop experts busy, as they polish and caress pictures to the exacting standards of companies who wish to do their best when creating that all important first impression. If a user likes what they see, you might even be lucky enough for them to “like” it.
Those annoying emails that let you know when someone has commented on your wall may just be a God send for business – allowing them to monitor their walls with the minimum of effort. In business it’s essential you project the right image, and abusive or inappropriate comments simply won’t enhance your reputation in any way. A notification email is a great tool for companies as they can identify and remove any offending posts quickly, to minimize damage.
Businesses can make the most of Facebook’s new pages by interacting. That’s all there is to it. The more comments left, the more things “liked” – the more link backs a business profile will get. But at the same time it’s important to find that balance between plentiful comments and spam – the latter of which is a term you don’t want people associating with your business.