When it comes to creative design, CriticalSector has over ten years of experience. Having a well maintained website is an important part of your web presence. Let the CriticalSector team take care of your website updates and maintenance by including one of our monthly websites support packages.

I. User Experience / Web Design
The experience that a user has on your website impacts whether they want to buy from you or not, it can also affect how long a visitor stays on your site. This is called ‘bounce rate’, the percentage of initial visitors to a site who ‘bounce’ away to a different site, rather than continue on to other pages within the same site. Having a professional, easy-to-use web design can substantially help your ‘bounce rate’, as well as increase customer satisfaction. At CriticalSector, we believe in making websites that are user-centric also known as user-centered design (UCD) or ‘pervasive usability’, where we take into account the wants and needs of your customer at each stage of the design process and design a site around them, rather than forcing the users to change their behavior to accommodate the site. This results in design that is simple, straight-forward, and clean.

If you already have a website, CriticalSector can assess and analyze your existing site to see how it can be improved. We can do mockups and prototypes for new site designs, make small changes to your existing site’s layout, and provide a design ‘refresh’. Consulting with you each step of the way, CriticalSector makes web design hassle-free.

II. Content Management System (CMS)
CriticalSector builds websites on the WordPress framework, a powerful content management system that allows you to make website content changes yourself without needing to contact us. This provides you with complete content management freedom to edit most text and graphics, update news, and post blog entries, all from a simple dashboard without needing any programming or coding experience. For those who would like us to maintain and update their website, we also offer monthly Web Maintenance Packages that let you quickly and easily make change requests through our Client Panel so you can focus on running your business and let us take care of your website as your personal web support team.

III. Brand Engagement Solutions
Looking to launch a new brand? Our team can build engaging brand experiences that allow your customer to interact with your brand and learn more about your services or products through the use of interactive games, tours, and custom designed solutions.

IV. Customer Engagement Solutions
Statistically it is seven times easier to maintain an existing client than is to go out and get a new client. On a common sense level, it just makes a good business strategy to try to maintain as many existing clients as you can. This will allow you to plan ahead and budget more for the future. There are many solutions that can be implemented to provide you with a variety of touch-points to communicate with and provide support to your customers. Furthermore, these systems can be setup to gain valuable feedback about your product or service that can be used to help improve the efficiency and effectiveness of your buyer process. CriticalSector can build and implement the following engagement systems:

• E-Newsletters :: Build a subscriber base of customers to send updates, news, and marketing material

• Support Systems :: Provide support at a professional level with an organized support ticket system

• Online Contact :: Implement a custom contact form on your website to allow customers to engage with you

• Surveys :: Launch survey campaigns to gain feedback from your customers and export the data into Excel

• Knowledge Base / FAQ :: We can build and custom design a library of FAQs and articles about your product

• Affiliate/Referral System :: Gain free marketing by allowing brand advocates to market your product or service for you and in return receive a bonus incentive for each sale which can be paid out monthly.

• Viral Coupon System :: Personalize your deals using our exclusive CriticalSector Viral Coupon System, which allows you to offer customers a special deal by spreading the word virally about your product or service.

• Brand Communities :: Build a growing community base of brand advocates through the use of custom designed message boards. Allow your customers to socialize with each other and engage with staff from your business.

V. Video Production
The CriticalSector team has over 5 years combined experience with video production and editing. We can shoot, edit, and publish video to YouTube or directly embed video on your website. From product tours to training videos, let CriticalSector build a video library of high quality content that can drive traffic and increase sales.

VI. Graphic Design
CriticalSector’s Creative Lab can provide you with everything needed for a full print advertising campaign including magazine and newspaper ads, high quality banners, brochures, stationary, and flyers. Web graphics can also be produced including static online advertisement banners and interactive Adobe Flash advertisements.

VII. Web Maintenance / Support
Have the peace of mind that a member of the CriticalSector Creative Team will be ready to help you when you require assistance with your website or marketing materials. We offer affordable monthly support packages that give you priority service with quick turn-around. Our website support packages are as follows: